“Our journey to excellence”, Dunya Charif, Brand Manager Salveo CEE

Being creative and developing innovative projects with great people is the way we achieve marketing goals in Salveo CEE.

Guided by analytics, creativity and innovation at the same time we have managed to set up a trace of recognition in the OTC market segment, and a leading position for our products in their respective categories in the CEE region.

Exceptional dedication to the satisfaction of customer needs and market, continuous harmonization at the level of sales and marketing, education and experience, are the main keys to success in the markets where we operate.

To achieve results, we use clear short-term and long-term marketing goals, according to which we create a clear strategy and select marketing activities and campaigns. An important role in our work are certainly the marketing researches that help us set a strategy and positioning policy, as well as the communication points for addressing our target groups each year.

 

We have recognized the importance of transformation (change), both ourselves and of the work in marketing, while digital age directed us to new, yet unexplored areas of activity.

Using new digital platforms has enabled faster and two-way communication with our B2B and B2C customers. Our communication with the target groups takes place through social networks, which are also a link to the Salveo web site, and mobile applications in the future.

So I would say that being creative and developing innovative projects with great people is the way we achieve marketing goals in Salveo CEE.